Long-form, source-checked.
Plain-English explainers that separate what’s documented from what’s folklore. Each guide has a reviewed date and a list of sources.
All guides
What is generative engine optimization (GEO)?
A source-checked guide to GEO: what the term means, how it overlaps with SEO and AEO, what you can influence, and how to measure it without overclaiming.
Read the guideAI citation tracking: how to track citations in AI answers
How to track which sources AI answers cite, why a citation isn't a mention, how to compare competitors' sources and what to do with the findings.
Read the guideAI search share of voice: definition, formula and pitfalls
How to calculate share of voice for AI answers, why the denominator matters, and how many answers you need before a difference means anything.
Read the guideAI crawler access: robots.txt, llms.txt and rendering
Which AI crawlers exist, what each is for, how to configure robots.txt by purpose, and why raw HTML still matters.
Read the guideHow to measure your brand's AI visibility: a repeatable workflow
A step-by-step audit: build a prompt panel, collect answers, define metrics, report honestly and decide what to change.
Read the guideSee what AI says about you today.
Add your site and a few questions your buyers ask. Get your first baseline in an afternoon — 14-day free trial · no card.